Gold Souk, Deira
Rolex Lady-Datejust 28 (Chocolate Diamond), reference 279381RBR

Rolex

Lady-Datejust 28 (Chocolate Diamond)

Ref. 279381RBR

$26,500 · AED 97,300

Message on WhatsApp
Case28mm Oystersteel and 18ct Everose gold, diamond-set Everose bezel
DialChocolate, diamond hour markers
MovementCalibre 2236
BraceletJubilee, Oystersteel and Everose gold
Water100m
ConditionUnworn
Year2026

The 279381RBR is the Lady-Datejust in Everose Rolesor with a bezel set with brilliant-cut diamonds: Rolex's own rose gold alloy against Oystersteel, on a Jubilee bracelet.

This Rolex Lady-Datejust wears a 28mm Oystersteel and Everose gold case and a chocolate dial set with diamond hour markers. Calibre 2236 inside, on an Oystersteel and Everose gold Jubilee bracelet.

Fun fact: Rolex casts its own gold in Geneva, so the Everose of the case, bezel and bracelet links all come from the same foundry.

The collection

Datejust

The first self winding chronometer wristwatch to show the date in a window on the dial

Rolex launched the Datejust in 1945, the company's fortieth year, as the first self winding chronometer wristwatch to indicate the date in a window on the dial. The Jubilee bracelet was made for that watch and named for the anniversary, and it carries the same name today. The Cyclops lens over the date and the fluted bezel are the other two tells, though smooth and gem set bezels and the Oyster bracelet sit alongside them. The line now runs from the Lady-Datejust at 28 mm through 31, 36 and 41 mm, in steel, in gold and in the two combined, across a wide spread of dials.

Sizes in the family

Current line 28, 31, 36 and 41 mm, earlier references vary

Who it suits

For the buyer who wants one Rolex that handles a suit and a weekend, and who chooses on dial and bracelet rather than on size.

See every Datejust we have

You may also like

Rolex Lady-Datejust 28 (Aubergine Diamond), reference 279381RBR, at Yousef Watch RolexLady-Datejust 28 (Aubergine Diamond)Ref. 279381RBR · $21,900 · AED 80,400 Rolex Lady-Datejust 28 (Mother-of-Pearl Diamond), reference 279173NG, at Yousef Watch RolexLady-Datejust 28 (Mother-of-Pearl Diamond)Ref. 279173NG · $19,900 · AED 73,100 Rolex Lady-Datejust 28 (Olive Green Diamond), reference 279171G, at Yousef Watch RolexLady-Datejust 28 (Olive Green Diamond)Ref. 279171G · $18,900 · AED 69,400 Rolex Sky-Dweller (Blue), reference 336934, at Yousef Watch RolexSky-Dweller (Blue)Ref. 336934 · $26,900 · AED 98,800